November 24, 2016

A Job or a Journey? Mapping the Employee Experience

Like every aspect of our lives, the world of work is going through massive change and transformation. The one company career model of the past has been replaced with a much more fluid, transitory world where moving from job to job and employer to employer is the norm. At the […]
November 7, 2016

Is Digital Tearing Us Apart?

Social media and digital communications have made the world a smaller and more connected place bringing us all closer together. The internet has given us a boundless source of information and knowledge on any topic at our fingertips. However, what has been often heralded as the savior of free speech […]
November 1, 2016
Change Management

Progress is Impossible Without Change…

In an interesting blog post on the difficulties companies face in transformational change, Carmen Effron, discusses why it is that if change is the nature of life, both personal and organizational, then why is it our nature to resist change so vigorously? Carmen observes that there are two opposing forces at […]
October 5, 2016

Metrics Prove the Value of your Marketing Activities

Mighty Guides reached out to 28 marketing experts (including our own Paul Butcher) and asked the following question: “On which marketing metrics do you advise senior marketers to focus to most effectively measure the impact of marketing on business goals, and why are these metrics the most important?” The insightful […]
September 12, 2016

Skills Needed For Agile Marketing Success

September 12, 2016
Marketing Measurement Metrics

Nice Stats! A Guide to Choosing and Using the Right Marketing Metrics

Do you know the ROI on every marketing dollar you spend and exactly how your marketing spend affects revenue growth? If you do, you are in the minority. With the proliferation of channels and content, there is so much data available but it’s increasingly hard to know how to make […]
September 12, 2016

4 Tips for Agile Marketing – Where Data Meets Personalization

Agile Marketing requires data and dynamic processes to fuel personalization.  Once and done annual planning and budgeting cycles are anachronistic for meeting today’s real-time marketing requirements and customer expectations. Four Tips for getting Agile Marketing started in your organization Leverage Marketing Best Practices while enabling flexible implementation Don’t throw the baby out with the bath […]