Nice Stats! A Guide to Choosing and Using the Right Marketing Metrics

Do you know the ROI on every marketing dollar you spend and exactly how your marketing spend affects revenue growth? If you do, you are in the minority.

With the proliferation of channels and content, there is so much data available but it’s increasingly hard to know how to make sense of it all and derive meaningful insights to drive your business forward.

To better understand what marketing metrics matter the most to business leaders, Mighty Guides reached out to 28 marketing experts (including our own Paul Butcher) and asked the following question:

“On which metrics do you advise senior marketers to focus to most effectively measure the impact of marketing on business goals, and why are these metrics the most important?”

The insightful answers are summarized in a new e-book called Defining Marketing Success.

Download the entire book here

Or see the chapter on slideshare.